Northland Hockey Stick USA | Graphic Design
In 1987, as a Staff Designer at DeBrey Design, Minneapolis, MN, I conceived of the idea of wrapping the “Northland” logotype around two sides of the hockey stick. To my knowledge, this was the first time ever that this had been done on a hockey stick. The result gives the optical illusion that the stick shaft itself is larger, beefier and stronger. Northland ownership embraced the idea and used the idea it across their new line of sticks.
Wrapping of the logotype across 2 and now 3 sides is now common practice on almost every brand of hockey stick since. :-).
A vintage photograph depicting some of the hockey sticks as they appeared in the Northland Hockey Stick lineup.